Understanding the essence of marketing and sales for the purpose of building a business strategy. Master the basics of marketing and sales to accelerate your business velocity.
Exposure to a range of lead generation and sales management tools. Purpose and optimal use - explained. Approaches for customizable business strategy implementation are presented.
Navigating the end-to-end sales process from understanding the clients´ needs, through building rapport, to inspiring them to buy a solution. All that, supported by advanced digital tools.
Exploring the imperatives and particularities of new markets. Defining the buyer persona. Adapting to the buyer behavior, expectations, and channel engagement.
Practical tips and tricks around processes such as lead generation, lead nurturing, prospect development, opportunity development, and direct sales.
Create your own negotiation style when closing deals. Learn how to plan and prepare for a closing call, how to listen actively, and how to be flexible in negotiations.